Nothing is achieved alone if you really think about it. The same stands for our success story which is all thanks to the brilliant team that works towards achieving this everyday.

Brij Bhushan Goel

Chairman of the Board of Directors

He has worked in the industry tirelessly for over 50 years and gained an invaluable amount of experience which he continues to impart to the companies to this day. He continues to go to the office daily as a mentor for his sons and son-in-law.

Ashish Goel

Managing Director

Ashish Goel is the director of all three companies and has been in this business since 1997. He is adept in procurement of raw material as well as marketing of de-oiled rice bran and de-oiled mustard cakes. Always striving to learn and engage more, he continuously makes efforts to connect with industry professionals, fellow  businessmen and tradespersons.

Vishal Goel


Vishal Goel, the director of all 3 companies, has been looking after finance, marketing and quality control since 1997. He is proficient in finance and accounts. His expertise is well known to suppliers in and around Uttarakhand and Uttar Pradesh. 

Rohit Gupta


Rohit Gupta, the director of Solvex Edibles, has been looking after finance and quality control since 2015. He has good contacts in the corporate world which makes his involvement invaluable to the company. He also has experience in exporting goods like rugs and carpets, to the U.S. and Europe.